{"product_id":"brand-and-market-sprint","title":"Brand and Market - A Sprint","description":"\u003cblockquote\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis focused sprint moves your business \u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ef\u003cstrong\u003erom \"one of many\"\u003c\/strong\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eto \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cstrong\u003ea clearly defined solution\u003c\/strong\u003e \u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003ein the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFor when you need clarity to hit the ground running\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat does the sprint entail?\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eStrategy Development (Done by Schaura)\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMarket Placement \u0026amp; Competitive Audit \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"padding-left: 40px;\" class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eResearching your niche to identify the \"gap\" where your brand can win.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eAsset \u0026amp; UX Audit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"padding-left: 40px;\" class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eReviewing existing digital presence to ensure messaging flows without friction. Advising on changes to make and a clear action plan going forward\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eBrand Positioning Framework\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"padding-left: 40px;\" class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDefining your unique value proposition and target audience profile. Note this is not full client personas but rather heuristic assumptions about your ideal client.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTone of Voice (ToV) Metric\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"padding-left: 40px;\" class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDevelopment of your brand tone of voice. Schaura gives you a practical tool to keep your communication consistent and recognizable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThe Elevator Pitch\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"padding-left: 40px;\" class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eDrafting concise, impactful versions of your brand story for various platforms.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThe Collaborative Workshop\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWe will spend 60 minutes together finalizing the work to ensure it fits your natural voice. We will \"stress-test\" the pitch, calibrate the Tone of Voice metric, and ensure you are 100% ready to adopt these tools immediately.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThe Final Handover\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eA Brand Positioning document\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFinalized Elevator Pitch (Short \u0026amp; Long Form)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCustom Tone of Voice Scale for Daily Use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eMarket Placement Roadmap\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhat does the timeline look like on this?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eOnce you make payment the wheels start turning. You receive an email with a link to a questionnaire which starts the process:\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eInvestigate: We discover all there is to know about your business or idea, your ideal clients and their psychology, the current market and the gap you will fill. This is done through a comprehensive online questionnaire which you answer at your own pace - it should take around 30 minutes.\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWe Work: Schaura does the needed research and work to create a brand strategy and messaging that you resonate with. Strategy and placement that accurately represents your idea and sells.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eCo-Work: Within 10 days from completing the questionnaire you and Schaura sit together in a collaborative online workshop session to fine tune the developed strategy and other work done. Together we ensure what you leave with makes sense, is easy to implement and the perfect fit to you, the founder.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eHandover: Final assets, templates and documents are handed over equipping you to continually use the strategy and messaging to market your business.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIf you are not ready for Schaura to be hands on in the work, jump over to our \u003ca href=\"https:\/\/schaura.agency\/products\/diy-brand-and-market\" title=\"DIY Brand and Market solution\" rel=\"noopener\" target=\"_blank\"\u003eDIY Brand and Market\u003c\/a\u003e solution\u003c\/span\u003e\u003c\/p\u003e","brand":"SCHAURA","offers":[{"title":"Default Title","offer_id":52011617747264,"sku":null,"price":6520.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/7410\/3360\/files\/Boutique_20Business_20Wide_20Shot.png?v=1763554905","url":"https:\/\/schaura.agency\/products\/brand-and-market-sprint","provider":"SCHAURA","version":"1.0","type":"link"}