Brand and Market - A Sprint

This focused sprint moves your business from "one of many" to a clearly defined solution in the market.

For when you need clarity to hit the ground running

What does the sprint entail?

Strategy Development (Done by Schaura)

• Market Placement & Competitive Audit 

Researching your niche to identify the "gap" where your brand can win.

• Asset & UX Audit

Reviewing existing digital presence to ensure messaging flows without friction. Advising on changes to make and a clear action plan going forward

• Brand Positioning Framework

Defining your unique value proposition and target audience profile. Note this is not full client personas but rather heuristic assumptions about your ideal client.

• Tone of Voice (ToV) Metric

Development of your brand tone of voice. Schaura gives you a practical tool to keep your communication consistent and recognizable.

• The Elevator Pitch

Drafting concise, impactful versions of your brand story for various platforms.

The Collaborative Workshop

We will spend 60 minutes together finalizing the work to ensure it fits your natural voice. We will "stress-test" the pitch, calibrate the Tone of Voice metric, and ensure you are 100% ready to adopt these tools immediately.

The Final Handover

• A Brand Positioning document
• Finalized Elevator Pitch (Short & Long Form)
• Custom Tone of Voice Scale for Daily Use
• Market Placement Roadmap

What does the timeline look like on this?

Once you make payment the wheels start turning. You receive an email with a link to a questionnaire which starts the process:

1. Investigate: We discover all there is to know about your business or idea, your ideal clients and their psychology, the current market and the gap you will fill. This is done through a comprehensive online questionnaire which you answer at your own pace - it should take around 30 minutes.
2. We Work: Schaura does the needed research and work to create a brand strategy and messaging that you resonate with. Strategy and placement that accurately represents your idea and sells.
3. Co-Work: Within 10 days from completing the questionnaire you and Schaura sit together in a collaborative online workshop session to fine tune the developed strategy and other work done. Together we ensure what you leave with makes sense, is easy to implement and the perfect fit to you, the founder.
4. Handover: Final assets, templates and documents are handed over equipping you to continually use the strategy and messaging to market your business.
   

 

If you are not ready for Schaura to be hands on in the work, jump over to our DIY Brand and Market solution