DIY Brand and Market

 

For when you need clarity to hit the ground running ... at 2am in the morning. A DIY solution.

This focused sprint moves your business from "one of many" to a clearly defined solution in the market.

 

What does the sprint entail?

Strategy Development (Done by the Schaura engine)

• Market Placement & Competitive Audit 

Researching your niche to identify the "gap" where your brand can win.

• Brand Positioning Framework

Defining your unique value proposition and target audience profile. Note this is not full client personas but rather heuristic assumptions about your ideal client.

• Tone of Voice (ToV) Metric

Development of your brand tone of voice. Schaura gives you a practical tool to keep your communication consistent and recognizable.

• The Elevator Pitch

Drafting concise, impactful versions of your brand story for various platforms.

The Final Handover

• A Brand Positioning document
• Finalized Elevator Pitch (Short & Long Form)
• Custom Tone of Voice Scale for Daily Use
• Market Placement Roadmap

What does the timeline look like on this?

Once you make payment the wheels start turning. You receive an email with a link to a questionnaire which starts the process:

1. Investigate: We discover all there is to know about your business or idea, your ideal clients and their psychology, the current market and the gap you will fill. This is done through a comprehensive online questionnaire which you answer at your own pace - it should take around 30 minutes.
2. We Work: The Schaura Engine does the work to create a brand strategy and messaging that you resonate with. Strategy and placement that represents your idea and sells.
3. Handover: Final assets are emailed to you equipping you to continually use the strategy and messaging to market your business. This is completed within 24hours from submitting the questionnaire
   

Wanting more Schaura Involvement?

Additional Collaborative Workshop

If you would like to sit screen-to-screen (in an online environment) to discuss, refine or workshop your results we invite you to book a mini-consultation

In a consultation we can refine the work to ensure it fits your natural voice, "stress-test" the pitch, calibrate the Tone of Voice metric, and ensure you are 100% ready to adopt these tools immediately.

The Schaura Engine

Assets and results are delivered according to an information-in to solutions-out business design model. Welcome to The Schaura Engine. This as been developed by our expertise to be of service to you on demand without any scheduling constraints or waiting 

If you would like a Schaura consultant to be hands-on and involved, look to our Brand and Market - a Sprint project package.